Outcomes across Brisbane's inner east
Every campaign is different. Here is a selection of recent sales across the inner east suburbs, with context on what was involved in each.
Sold prior to auction — multiple registered parties
A pre-war Queenslander on a flat, well-positioned block within the Bulimba State School catchment. The campaign attracted strong interest from the start. After three open homes and active enquiry from multiple parties, we received a pre-auction offer that met the vendor's expectations and the auction was brought forward. The vendor had a specific settlement requirement, which was accommodated in the contract terms. Property sold with minimal days on market and no need for the auction day.
Multiple offers within 10 days — negotiated above price guide
A renovated chamferboard character home in the Balmoral State School catchment, with a large flat backyard. The vendor had carried out significant quality renovation work and wanted that reflected in the result. We positioned the marketing specifically to families with children approaching school age. Open homes were well attended, and within 10 days of going live we had multiple written offers. The negotiation process produced a result above the advertised guide, which reflected the genuine competition between buyers rather than an inflated opening price.
Dual-audience campaign — sold to developer at land value
A large corner block in Camp Hill with a post-war home of limited renovatable value. The vendor's priority was maximising the land value. We prepared a development feasibility summary for the marketing, including zoning, lot dimensions, and preliminary town planner confirmation that the site supported a two-lot subdivision. The campaign ran alongside a concurrent family buyer audience. The result came from a developer who had confidence in the feasibility because the groundwork had been done before the campaign opened.
Auction clearance — 4 registered bidders, sold on the day
A four-bedroom home in Morningside with a pool, single-level living, and a flat backyard. The vendor wanted a clean, defined sale timeline to coordinate with a pending purchase. We ran a four-week auction campaign with open homes every Saturday and a mid-week inspection in the final week. Four parties registered. Bidding was competitive from the opening and the reserve was met early in the process. The property sold unconditionally on the day with the settlement date the vendor had requested.
Off-market sale to an existing contact — avoided unnecessary public campaign
A high-quality riverfront home in Hawthorne where the vendor had privacy concerns about a public campaign. We identified a shortlist of buyers known to be active in the Hawthorne and Bulimba riverside market from prior campaigns and made direct contact. A qualified buyer was identified within two weeks of the decision to sell. The negotiation was handled privately, the price reflected the genuine value of the property, and settlement proceeded without the property appearing on the portals. Not every sale benefits from a public campaign, and this was one where the off-market approach delivered the result the vendor needed.
Tenanted property sold to an investor with lease maintained
A well-maintained investment property in Carina with long-term tenants who wanted to stay. The vendor wanted the tenancy maintained if possible. We marketed specifically to investor buyers who would see the existing tenancy as an asset rather than a complication, emphasising the rental yield, the tenant history, and the proximity to Cannon Hill Anglican College. The property sold to an investor who took the property with the tenancy in place, providing continuity for all parties.
Views campaign — result reflected the scarcity of the position
A property at the top of Seven Hills with elevated city views and a renovated interior. The challenge in the marketing was communicating the view to buyers who had not seen the property in person. We prioritised video content that showed the view from the living spaces and invested in professional twilight photography. Open home attendance was high. The auction attracted buyers who had been drawn specifically by the position rather than by the suburb's general market. The result reflected what a property with genuine scarcity can achieve when the marketing reaches the right audience.
Priced honestly from the start — sold without a price reduction
A character home in Balmoral that had not been updated in twenty years. The vendor had received other appraisals suggesting a higher initial price guide. Our view was that a realistic price guide based on current comparable sales for similar properties would attract more buyers and produce a better result than an inflated opening price that required a reduction. We listed at the realistic level, generated strong enquiry, and received an offer in the first ten days without a price reduction. The vendor achieved the outcome they needed. Overpricing is rarely a strategy that serves sellers.
Thinking about selling?
The first step is understanding what your property is worth in the current market, and what a campaign strategy would look like for your specific situation. Daniel provides written appraisals across Brisbane's inner east with no obligation to list.
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